| Training | Offline (classroom) |
| Duration | 2-3 Days classroom |
| In-house customize with client request | |
| Trainer | R. Hery Herdiana, S.I.P., M.M. |
In this training, Sales Managers/KAMs will get 2 inisghts from Retall and Consumer good experts. Sms/KAMs will learn and understand about retailer, their concept, their internal process, financial, aspect, and operattion. This package training will be carried out for two (2) days employing electic training the participants will have a good MIND, SKILL AND TOOL SET. with better Mind Set, Skill Set, and Tools Set, the Sales team able to deliver their best performance in both financial and nofinancial aspects.
Day 1
– Retail Mind
- Retail World
- Consumer’s Perceptual map
- Gain sales and Margin through applying category management
- Buyer’s KPI
- Promotion Process
- Listing, Assortment, and Planogram process
- How buyer’s manage and ensure that the targets agreed in the trading terms are achieved
- What is the best way for a KAM/SM to interact with buyers, superiors, marketing, finance, and their DC
- an ideal KAM/SM form retaiiler’s point of view
– Store Performance
- Display & Merchandising
- Promo Implamentation
- Order replenishment process
- Store lay out
- Store house analysis
- Store visit Exercise
- Workshop
Day 2 – Retail Financial
- A Retailer’s P & L
- Trading Terms
- Retailer Action to increase sales, gross margin, reduce operating cost
- Maximizing Profit within the Category
- Group Presentation
