| Training | Offline (classroom) |
| Duration | 2-3 Days classroom |
| In-house customize with client request | |
| Trainer | R. Hery Herdiana, S.I.P., M.M. |
This training is desgned to strengten the knowliedge and skills needs of shopper marketers to perform extraordinary. This training will be carried out for 3 days using lecturing, sharing case study, exercise, store visit and workshop learning methods.
Day 1
- Definition & Scope of MKT
- Building Brand Equity
- Marketing Mix
- Consumer vs Shopper
- Defining Shopper Marketing
- The Way of Shopper Marketing
- Why Shoppers are important
- How Shoppers think and behave
- Why we need Shopper Insights
- Shopper 5 W Model
- Shopper research methodologies
- Insght into Action
Day 2
- Defining the Physical Path 2 Purchase
- Stage in the Physical P2P
- Optimizing the Marketing Mix for Shoppers
- Defining POP Drivers
- Leveraging POP Drivers
- Principles of successful Shopper Strategies
- Shopper Oppertunities
- Shopper Strategy Framework
- Shopper Activation Process
- Store Visit
Day 3
- Workshop
- Group Persentation
